Maladaptive consumer behaviors and marketing responses in a pandemic
Seth C. Ketron, Judy A. Siguaw, and Xiaojing Sheng
| Year of publication: |
2021
|
|---|---|
| Authors: | Ketron, Seth C. ; Siguaw, Judy A. ; Sheng, Xiaojing |
| Published in: |
Transformation of services marketing. - Singapore : Springer, ISBN 978-981-334-133-3. - 2021, p. 27-48
|
| Subject: | Maladaptive consumer behaviors | Coronavirus | Services | Consumer engagement | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-33-4134-0_2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668305