Malleable conjoint partworths: How the breadth of response scales alters price sensitivity
Year of publication: |
2013
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Authors: | Chakravarti, Amitav ; Grenville, Andrew ; Morwitz, Vicki G. ; Tang, Jane ; Ülkümen, Gülden |
Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 23.2013, 4, p. 515-525
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