Management of country's social brand under conditions of uncertainty in the health domain
Nataliia Letunovska, Nazar Demchyshak, Mariia Minchenko, Petra Kriskova, Mariia Kashcha, Anna Volk
| Year of publication: |
2023
|
|---|---|
| Authors: | Letunovska, Nataliia ; Demchyshak, Nazar ; Minchenko, Mariia ; Krišková, Petra ; Kashcha, Mariya ; Volk, Anna |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 14.2023, 2, p. 10-18
|
| Subject: | country brand | internal stakeholders | international benchmarking | national management resources | COVID-19 | Markenführung | Brand management | Coronavirus | Stakeholder | Benchmarking | Welt | World | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2023.2-02 [DOI] hdl:11159/631401 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380497