Management processes and management's role in customer value creation
Anna Åslund and Ingela Bäckström
| Year of publication: |
2017
|
|---|---|
| Authors: | Åslund, Anna ; Bäckström, Ingela |
| Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 9.2017, 2, p. 148-164
|
| Subject: | Management | Customer value | Social | Value creation | Quality management | Societal | Kundenwert | Betriebliche Wertschöpfung | Qualitätsmanagement | Beziehungsmarketing | Relationship marketing | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQSS-11-2015-0074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011762940