Management processes in marketing planning
Year of publication: |
2004
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Authors: | Greenley, Gordon ; Hooley, Graham ; Saunders, John |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 8, p. 933-955
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