Management von Kundenfeedback : integrative Konzeption und empirische Transaktionsanalyse der Erfolgswirksamkeit
Thomas Angerer
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Angerer, Thomas |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Beschwerdemanagement | Complaint management | Erfolgsfaktor | Success factor | Theorie | Theory | Deutschland | Germany | Soziale Beziehungen | Social relations | Kundenmanagement | Beziehungsmanagement | Transaktionsanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 291 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Graz, Univ., Diss., 2003 |
| Notes: | Erscheint: 2003. - Pb. : EUR 54.90 |
| ISBN: | 3-8244-7986-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001825906