Managerial insights into sachet marketing strategies and popularity in the Philippines
Year of publication: |
2011
|
---|---|
Authors: | Sy-Changco, Joseph A. ; Pornpitakpan, Chanthika ; Singh, Ramendra ; Bonilla, Celia M. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 5, p. 755-772
|
Subject: | Marketingmanagement | Marketing management | Losgröße | Lot size | Verkaufsförderung | Sales promotion | Entwicklungsländer | Developing countries | Philippinen | Philippines |
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