Managerial insights into sachet marketing strategies and popularity in the Philippines
| Year of publication: |
2011
|
|---|---|
| Authors: | Sy-Changco, Joseph A. ; Pornpitakpan, Chanthika ; Singh, Ramendra ; Bonilla, Celia M. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 23.2011, 5 (15.11.), p. 755-773
|