Managerial Marketing : perspectives and viewpoints ; a source book
Eugene J. Kelley ; William Lazer
| Year of publication: |
1968 ; 3. ed., 2. print.
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|---|---|
| Authors: | Kelley, Eugene J. ; Lazer, William |
| Publisher: |
Homewood, Ill. : Irwin |
| Extent: | XIII, 764 S., 1 Faltbl. : graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004563377