Managerial mindsets and the symbiotic relationship between sponsorship and advertising
Year of publication: |
1998
|
---|---|
Authors: | Zafer Erdogan, B. ; Kitchen, Philip J. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 16.1998, 6, p. 369-374
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Marketing communications | Marketing management | Marketing strategy | Promotional mix | Sponsorship |
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