Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi, Lars Witell
| Year of publication: |
2022
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|---|---|
| Authors: | Bolton, Ruth N. ; Gustafsson, Anders ; Tarasi, Crina O. ; Witell, Lars |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 2, p. 294-314
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| Subject: | Brand | Customer satisfaction | Experience | Global | Service | Store image | Kundenzufriedenheit | Markenführung | Brand management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2021.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364286