Managing brand identity: effects on the employees
Year of publication: |
2017
|
---|---|
Authors: | Bravo, Rafael ; Buil, Isabel ; de Chernatony, Leslie ; Martínez, Eva |
Published in: |
International Journal of Bank Marketing. - Emerald Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 35.2017, 1, p. 2-23
|
Publisher: |
Emerald Publishing Limited |
Subject: | Banks | Employees | Brand identity |
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