Managing brand transgressions : 8 principles to transform your brand
Shailendra Pratap Jain, Shalini Sarin Jain
| Year of publication: |
[2024]
|
|---|---|
| Authors: | Jain, Shailendra Pratap ; Jain, Shalini Sarin |
| Institutions: | Walter de Gruyter Inc. (publisher) |
| Publisher: |
Boston : De Gruyter |
| Subject: | Marketing | Markenartikel | Brand | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] ; Description [degruyter.com] |
| Extent: | XVI, 153 Seiten 24 cm x 17 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-5015-2108-9 ; 1-5015-2108-X ; 978-1-5015-1733-4 ; 978-1-5015-1735-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014471861