Managing brand transgressions : 8 principles to transform your brand
Year of publication: |
[2024]
|
---|---|
Authors: | Jain, Shailendra Pratap ; Jain, Shalini Sarin |
Institutions: | Walter de Gruyter Inc. (publisher) |
Publisher: |
Boston : De Gruyter |
Subject: | Marketing | Markenartikel | Brand | Markenführung | Brand management |
Description of contents: | Table of Contents [gbv.de] ; Description [degruyter.com] |
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco, (2015)
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu, (2021)
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Market niche as a method of brand promotion
Boienko, Оlena, (2019)
- More ...
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The impact of implicit theories of personality malleability on opportunistic financial reporting
Desai, Naman, (2020)
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Power distance belief and preference for transparency
Jain, Shalini Sarin, (2018)
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Managing brand transgressions : 8 Principles to Transform Your Brand
Jain, Shailendra Pratap, (2024)
- More ...