Managing change and finding identity : a grounded analysis of advertising agency leadership
Year of publication: |
2019
|
---|---|
Authors: | Patwardhan, Padmini ; Habib, Sabrina ; Patwardhan, Hemant |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 40.2019, 3, p. 315-333
|
Subject: | Werbewirtschaft | Advertising industry | Führungsstil | Leadership style | Organisatorischer Wandel | Organizational change | Grounded Theory | Grounded theory | Werbung | Advertising |
-
Rosenbaum, David, (2021)
-
Charismatic leadership in resistance to change
Levay, Charlotta, (2010)
-
Developing a collaborative network organization : leadership challenges at multiple levels
Baker, Ellen, (2011)
- More ...
-
Patwardhan, Padmini, (2022)
-
Insights on account planning : a view from the Indian ad industry
Patwardhan, Padmini, (2009)
-
When fiction becomes fact : effect of reverse product placement on consumer attitudes
Patwardhan, Hemant, (2016)
- More ...