Managing channel profits
Year of publication: |
2008
|
---|---|
Authors: | Jeuland, Abel P. ; Shugan, Steven M. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 1, p. 52-69
|
Subject: | Gewinn | Profit | Vertriebsweg | Distribution channel |
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