Managing Channel Profits: The Role of Managerial Incentives
Year of publication: |
2005
|
---|---|
Authors: | Bhardwaj, Pradeep ; Balasubramanian, Sridhar |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 3.2005, 3, p. 247-279
|
Publisher: |
Springer |
Subject: | game theory | channel strategy | strategic incentive design | channel structure | channel coordination | vertical integration |
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