MANAGING COOPERATIVE ADVERTISING, A STRATEGIC APPROACH / ROBERT F. YOUNG ; STEPHEN A. GREYSER
| Alternative title: | MANAGING COOPERATIVE ADVERTISING, A STRATEGIC APPROACH |
|---|---|
| Year of publication: |
1983
|
| Authors: | YOUNG, ROBERT F. ; Greyser, Stephen A. |
| Publisher: |
LEXINGTON, MASS. (U. A.) : LEXINGTON BOOKS |
| Subject: | Gemeinschaftswerbung |
| Extent: | X, 170 S. : ILL. |
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| Type of publication: | Book / Working Paper |
| ISBN: | 0-669-06301-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004763853