Corporate brand reputation and brand crisis management
Year of publication: |
2009
|
---|---|
Authors: | Greyser, Stephen A. |
Other Persons: | Greyser, Stephen A. (ed.) |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 47.2009, 4, p. 590-602
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Trust | Authenticity | Brand reputation |
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