Managing Corporate Reputation through Corporate Branding
Year of publication: |
2012
|
---|---|
Authors: | Schultz, Majken ; Hatch, Mary Jo ; Adams, Nicholas |
Published in: |
The Oxford handbook of corporate reputation. - Oxford : Oxford Univ. Press, ISBN 978-0-19-959670-6. - 2012
|
Subject: | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Markenführung | Brand management |
-
The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy, (2016)
-
Linking corporate social responsibility with reputation and brand of the firm
He, Yifan, (2019)
-
Potgieter, Adele, (2020)
- More ...
-
Toward a theory of using history authentically : historicizing in the Carlsberg Group
Hatch, Mary Jo, (2017)
-
The dynamics of organizational identity
Hatch, Mary Jo, (2004)
-
Managing organizational expression
Schultz, Majken, (2009)
- More ...