Managing cross-functional cooperation for new product development success
Gerda Gemser and Mark A. A. M. Leenders
| Year of publication: |
2011
|
|---|---|
| Authors: | Gemser, Gerda ; Leenders, Mark A. A. M. |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 44.2011, 1, p. 26-41
|
| Subject: | Produktentwicklung | New product development | Kooperation | Cooperation | Abteilung | Department | Erfolgsfaktor | Success factor | Pharmaindustrie | Pharmaceutical industry | Elektronikindustrie | Electronics industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008907093