Success in the Dutch music festival market : the role of format and content
Mark A. A. M. Leenders, Joyce van Telgen, Gerda Gemser and Richard Van der Wurff
| Year of publication: |
2010
|
|---|---|
| Authors: | Leenders, Mark A. A. M. ; Telgen, Joyce van ; Gemser, Gerda ; Wurff, Richard van der |
| Published in: |
Managing event operations. - London [u.a.] : Routledge, ISBN 0-415-47521-X. - 2010, p. 79-94
|
| Subject: | Großveranstaltung | Big event | Musik | Music | Event-Marketing | Event marketing | Erfolgsfaktor | Success factor | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003914592