Managing Customer Experiences in an Omnichannel World : Melody of Online and Offline Environments in the Customer Journey

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

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Year of publication:	2020
Authors:	Dirsehan, Taşkın
Publisher:	Bingley : Emerald Publishing Limited
Subject:	Digitalisierung \| Digitization \| Online-Marketing \| Internet marketing \| Beziehungsmarketing \| Relationship marketing \| Multikanalvertrieb \| Multichannel strategy

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Extent:	1 online resource (343 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-1-80043-388-5 ; 978-1-80043-389-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013331662