Evolution of CRM in SCRM
Year of publication: |
March 2014
|
---|---|
Authors: | Nitu, Claudiu Valentin ; Tileaga, Cosmin ; Ionescu, Alexandra |
Published in: |
Economics, management and financial markets. - New York, NY : Addleton Acad. Publ., ISSN 1938-212X, ZDB-ID 2270776-1. - Vol. 9.2014, 1, p. 303-310
|
Subject: | social CRM | CRM | strategy | organization | management | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
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