Managing customer relationship management projects : the case of a large French telecommunications company
Year of publication: |
2010
|
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Authors: | Beldi, Adel ; Cheffi, Walid ; Dey, Prasanta K. |
Published in: |
International journal of project management : the journal of The International Project Management Association. - Amsterdam [u.a.] : Elsevier, ISSN 0263-7863, ZDB-ID 797899-6. - Vol. 28.2010, 4, p. 339-351
|
Subject: | Beziehungsmarketing | Relationship marketing | Frankreich | France | Telekommunikationssektor | Telecommunications industry | Projektmanagement | Project management |
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