"A la découverte du client" : l'engagement marchand dans différents formats de la relation commerciale
Emmanuel Kessous, Alexandre Mallard, Céline Mounier
| Year of publication: |
2005
|
|---|---|
| Authors: | Kessous, Emmanuel ; Mallard, Alexandre ; Mounier, Céline |
| Published in: |
Les "mondes" des services. - Paris : Presses de l'ISMÉA. - 2005, p. 2067-2086
|
| Subject: | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | French |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003307770