Managing customer relationships : a strategic framework
Don Peppers ; Martha Rogers
| Year of publication: |
2011 ; 2. ed.
|
|---|---|
| Authors: | Peppers, Don |
| Other Persons: | Rogers, Martha (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 512 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-42347-9 ; 0-470-42347-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009022822