Managing customer relationships in business markets : the role of critical incidents
Year of publication: |
2007
|
---|---|
Authors: | Doorn, Jenny van ; Verhoef, Peter C. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2007, 1, p. 27-50
|
Subject: | Lieferantenmanagement | Supplier relationship management | Störungsmanagement | Disruption management |
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