Willingness to pay for organic products : differences between virtue and vice foods
Jenny van Doorn; Peter C. Verhoef
| Year of publication: |
2011
|
|---|---|
| Authors: | Doorn, Jenny van ; Verhoef, Peter C. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 3, p. 167-180
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Bio-Lebensmittel | Organic food |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009376054