Managing imitation strategies : how later entrants seize markets from pioneers
Steven P. Schnaars
| Year of publication: |
1994 ; 1. print.
|
|---|---|
| Authors: | Schnaars, Steven P. |
| Publisher: |
New York : Free Press [u.a.] |
| Subject: | Imitationsprodukt | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IV, 294 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-02-928105-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004209455