Managing in a time of crisis : marketing, HRM and innovation
Year of publication: |
2012
|
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Authors: | Brenčič, Maja Makovec ; Pfaifar, Gregor ; Rašković, Matevz |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 6, p. 436-446
|
Subject: | Konjunktur | Business cycle | Wirtschaftskrise | Economic crisis | Personalmanagement | Human Resource Management | Innovation | B-to-B-Marketing | Business-to-business marketing | Marktanteil | Market share | Korrelation | Correlation | Erfolgsfaktor | Success factor | Unternehmen | Enterprise | Slowenien | Slovenia |
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