Managing industrial brand equity : developing tangible benefits for intangible assets
Year of publication: |
2010
|
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Authors: | Zaichkowsky, Judith Lynne ; Parlee, Myles ; Hill, Jeanette |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 5, p. 776-783
|
Subject: | Industrie | Manufacturing industries | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image |
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