Managing International Distribution Channel Partners: A Cross-Cultural Approach
| Year of publication: |
2010
|
|---|---|
| Authors: | Mehta, Rajiv ; Anderson, Rolph ; Dubinsky, Alan ; Polsa, Pia ; Mazur, Jolanta |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 17.2010, 2, p. 89-118
|