Managing knowledge in industrial markets : new dimensions and challenges
Year of publication: |
2009
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Authors: | Lancioni, Richard A. ; Chandran, Rajan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 2, p. 148-151
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Subject: | Industrie | Manufacturing industries | Wissensmanagement | Knowledge management | B-to-B-Marketing | Business-to-business marketing |
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Special issue: Knowledge management in industrial markets
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