Managing media companies : harnessing creative values
Annet Aris ; Jacques Bughin
| Year of publication: |
2009 ; 2. ed.
|
|---|---|
| Authors: | Aris, Annet ; Bughin, Jacques |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Mass media | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 384 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: Chichester; Hoboken, N.J.: John Wiley, 2005 |
| ISBN: | 978-0-470-71395-2 |
| Classification: | Kommunikationswissenschaft: Allgemeines ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004935465