Strategic innovation technology
It appears that many companies, including SMEs, are increasingly accepting the strategic importance of product lifecycle management (PLM) technologies. These companies now recognize that their most valuable asset is the wealth of information about their products, and that PLM forms the product information backbone through which these critical intellectual assets can be most effectively created, managed and leveraged to gain a competitive advantage.
Year of publication: |
2003
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Published in: |
Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 19.2003, 5, p. 36-38
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Publisher: |
MCB UP Ltd |
Subject: | Product innovation | Product life cycle | Team working | Product management | Information management | Document management | Time to market |
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