Managing reputation equity
Year of publication: |
2010
|
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Authors: | Jagersma, Pieter Klaas |
Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 11.2010, 3, p. 139-144
|
Subject: | Firmenimage | Corporate reputation | Bankmanagement | Bank management |
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