Relationship marketing and the management of corporate image in the bank-SME relationship
Fatima Vegholm
| Year of publication: |
2011
|
|---|---|
| Authors: | Vegholm, Fatima |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 34.2011, 3, p. 325-336
|
| Subject: | Firmenkundengeschäft | Corporate banking | KMU | SME | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Bankmanagement | Bank management | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011439