Managing retention in service relationships
Year of publication: |
2014
|
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Authors: | Aflaki, Sam ; Popescu, Ioana |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 2, p. 415-433
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Subject: | service relationships | retention | customer satisfaction | service quality | lifetime value optimization | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry |
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