Managing revenue across retail channels : the interplay of service performance and direct marketing
Year of publication: |
2014
|
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Authors: | Lund, Donald J. ; Marinova, Detelina |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 5, p. 99-118
|
Subject: | service performance | direct marketing | service delivery channel | Direktmarketing | Direct marketing | Vertriebsweg | Distribution channel | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Performance-Messung | Performance measurement |
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