Managing the challenge of luxury democratization : a multicountry analysis
Year of publication: |
2022
|
---|---|
Authors: | Shukla, Paurav ; Rosendo-Rios, Veronica ; Trott, Sangeeta ; Lyu, Jing ; Khalifa, Dina |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 30.2022, 4, p. 44-59
|
Subject: | conspicuousness | cross-cultural marketing | democratization | globalization | indulgence | luxury | Luxusgüter | Luxury goods | Demokratie | Democracy | Welt | World | Demokratisierung | Democratization | Globalisierung | Globalization | Internationales Marketing | International marketing |
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