Managing the co-creation process : when the cake does not rise
Year of publication: |
2023
|
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Authors: | Dion-Poulin, Alexandra ; Veilleux, Sophie ; Perreault, Véronique ; Turgeon, Sylvie L. |
Published in: |
International journal of innovation management : IJIM. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 2027717-9. - Vol. 27.2023, 5, Art.-No. 2340008, p. 1-25
|
Subject: | Co-creation | co-creation model | collaboration platform | experimentation | food service industry | university-industry collaboration | Kundenintegration | Customer integration | Forschungskooperation | Research collaboration | Unternehmenskooperation | Inter-firm cooperation | Beziehungsmarketing | Relationship marketing |
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