Managing the FranchisorFranchisee Relationship: A Relationship Marketing Perspective
| Year of publication: |
2009
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| Authors: | Watson, Anna ; Johnson, Richard |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 17.2009, 1 (31.12.), p. 51-69
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