Managing the franchisor-franchise relationship : a relationship marketing perspective
Year of publication: |
2010
|
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Authors: | Watson, Anna ; Johnson, Richard |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 17.2010, 1, p. 51-68
|
Subject: | Franchising | Beziehungsmarketing | Relationship marketing | Marketing |
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