Managing the marketing budget in a cost-constrained environment
Year of publication: |
2002
|
---|---|
Authors: | Weber, John A. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 31.2002, 8, p. 705-718
|
Saved in:
Saved in favorites
Similar items by person
-
Wolrdwide strategies for market segmentation
Weber, John A., (1974)
-
Ethics in selling : a case-oriented, stakeholder-focused approach
Weber, John A., (2014)
-
[Besprechung von:] Weber, John A.: Growth opportunity analysis. Reston/Va 1976
Gable, Myron, (1977)
- More ...