Managing the new customer relationship
Ian H. Gordon
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Gordon, Ian |
| Publisher: |
Mississauga, Ontario : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXI, 327 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-118-09221-7 ; 978-1-118-25589-6 ; 978-1-118-25585-8 ; 978-1-118-25590-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234433