Managing the wickedness of socially responsible marketing
Year of publication: |
2015
|
---|---|
Authors: | Fodness, Dale |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 36.2015, 5, p. 10-17
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Complexity | Wicked problems | Socially responsible marketing | Sustainable marketing | Sustainability | Cynefin framework |
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