"Socially responsible marketing" to, with, and for impoverished populations
Year of publication: |
2022
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Authors: | Santos, Nicholas J. C. |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 4, p. 567-571
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Subject: | base-of-the-pyramid | impoverished populations | marketing ethics | Socially responsible marketing | sustainability | Corporate Social Responsibility | Corporate social responsibility | Marketing | Unternehmensethik | Business ethics | Nachhaltige Entwicklung | Sustainable development |
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