Identifying factors affecting consumers purchase incidence at retail trade shows
Year of publication: |
2012
|
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Authors: | Tafesse, Wondwesen ; Korneliussen, Tor |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 4, p. 438-444
|
Subject: | Verkaufsförderung | Sales promotion | Messebeteiligung | Trade fair participation | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
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