Maneuvering multimarket competition : the effects of multimarket contact and strategic alliances on performance of single-market firms
Year of publication: |
August 2017
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Authors: | Chuang, You-Ta ; Thomson, Kelly |
Published in: |
Strategic organization. - London : Sage, ISSN 1476-1270, ZDB-ID 2174173-6. - Vol. 15.2017, 3, p. 390-409
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Subject: | multimarket competition | single-market firms | strategic alliances | Strategische Allianz | Strategic alliance | Wettbewerb | Competition | Oligopol | Oligopoly | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory |
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