Keeping your enemies closer : when market entry as an alliance with your competitor makes sense
C. Jeffrey Cai (Mays Business School, Texas A&M University, College Station, Texas), Jagmohan S. Raju (The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania)
| Year of publication: |
September-October 2016
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|---|---|
| Authors: | Cai, C. Jeffrey ; Raju, Jagmohan Singh |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 5, p. 743-755
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| Subject: | competitive strategy | strategic alliances | multimarket competition | Wettbewerbsstrategie | Competitive strategy | Strategische Allianz | Strategic alliance | Markteintritt | Market entry | Wettbewerb | Competition | Theorie | Theory | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2016.0988 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584711